A pulse survey is a simple, frequently repeated survey that monitors over time what people think about their current situation. The key attributes of a pulse survey are its simplicity, repetition and frequency.
The strength of a pulse survey is that it is an easy mechanism to keep people focused on priorities and to track progress at the same time. It is especially valuable for culture change, where a complex range of factors can be monitored using a simple data set.
Simplicity
Pulse surveys must have a simple design and able to be completed in a couple of minutes. Anything longer and participation will drop as people will tire of giving up large chunks of time repeatedly.
Typically a survey may be five to twenty items, usually a simple statement, with a Likert-type scale. The only other information gathered is to identify the respondent's group or role in the organisation.
Reptition
Pulse surveys must be repeated frequently, using the same set of items, so variations and trends can be identified. The simplicity of design is what makes it possible to ask people to complete the survey repeatedly over a short period of time.
Frequency
Pulse surveys are different to other point in time surveys. Pulse surveys are looking for trends over relatively short period of time. Annual surveys are too far apart to be a pulse survey, even though they may pick up long term trends. The 12 month gap is too large to identify variations and influencing factors.
For pulse surveys the interval between reptitions is short, ranging anywhere between weeks and months. The frequency of samples depends on the size of the survey, the rate of expected change and the ability to respond.
Sample pulse survey report
Benefits
Pulse surveys help groups self-monitor and respond to their own decisions and behaviours. It is important that the results of pulse surveys are shared with the participants so they can respond to it. Concealing the data will reduce participation rates as it is unlikely that organisational leaders can implement change quickly or effectively enough to maintian confidence in the process.
Sharing results enables people to share responsibility for getting a result. From the participants' point of view its about honing their choices and actions. For leaders it helps them engage people in conversation and planning about what to do. Depending on the items in the survey, the results can help leaders identify where trust issues exist so they can focus on where they need to act to build or restore trust. The survey can be particularly helpful for performance management during culture change, highlighting for leaders the areas in need of positive reinforcement.
Qualitative Support
With large groups, pulse surveys can highlight trends or immovable issues. However, a pulse survey is a simple quantitative measure (how many people rate a topic in a certain way) so it does not draw out the issues behind the results.
Typically there are two ways to draw out the reasons behind the results.
The first is for leaders to engage in conversation, asking participants to explain their concerns and explore what can be done. This approach is useful for smaller groups or sub-groups in situations that have a pre-existing rapport and high levels of trust.
For larger groups or where trust is an issue a structured qualitative inquiry is a useful way forward. This is a randomised set of short interviews designed to bring out the themes and issues behind people's responses. The thematic nature of the process means only a small proportion of the respondent group needs to be interviewed. Exploring one issue for a group of 300 respondents may only need around 10 to 15 short interviews (15 minutes each) before saturation point is reached and all the themes and core issues have been identified.