Production is where everything is converted into the products and services that create value for customers and investors. It is where most organisational activity is focused. Without it everything is just talk and ideas.
Production can feel driven or even chaotic with the many different demands on leaders and teams: emergent issues, interruptions, customer demands and competing priorities. It can be hard to see how it has any logic or order other than the production line or operational procedures that people follow. How it connects to all the other functions an organisation is not always clear.
The temptation for leaders and teams is to put their heads down, keep doing the tasks at hand and hope they keep getting results, now and into the future. They deal with issues as they arise but generally do the same thing over and over. Oil the squeaky wheel and wait for the rest to rust.
This common attitude is what leads to shocks for teams and organisations. Following existing procedures is only part of the responsibilities that go with production. Productive activity has to feed back into the organisation to increase the value, security and revenue of the organisation. It is these responsibilities that lead to better health and safety, customer service and innovation.
The Operational Pie provides a framework to help teams manage these responsibilities in their operational activity. Leaders and teams can use the pie to focus on what's going on and make decisions about priorities and actions.
The Outer Circle
The outer circle of the pie shows the three priorities operations must meet.
- Value
- Operational activity must increase the value of the organisation. This includes its assets, knowledge, brand, reputation, quality, key relationships and anything that makes the organisation valuable as an entity. Organisations listed on the stock exchange have their value assessed on a daily, minute by minute, basis. But other organisations are evaluated as well, by investors, customers, partners or anyone who might invest in it. If that value is seen to get too low then the organisation is put at risk. At an operational level this means maintenance, customer responsiveness, quality control, efficiency and coordination. There are many frameworks and systems available to help organisations achieve these outcomes.
- Revenue
- Daily operations must generate revenue for the organisation. This is even true for not-for-profits and government organisations. The effectiveness of their product and service delivery will influence future investments and budgets. Poor products and services in any sector threatens the viability of the organisation. This requires systems and processes such as just-in-time supply chains, sales and schedules, all designed to get your products and services to the customers who need them when they need them.
- Security
- Operations must increase the security of the organisation. This is more that maintaining value as mentioned above. It is also about safety of its people, customers and neighbours through responsible practices, products and services. It is about protecting the brand and reputation, reducing liabilities, and building strong ethical abilities. Leaders and teams must be aware of predictable surprises and be responsive to emergent issues. Decisions have to be made with an understanding of how it impacts on other parts of the organisation and the consequences now and into the future. Many organisations have been brought low because of the consequences of one part the organisation acting poorly.
The Middle Circle
These operational priorities depend on the functional roles in the middle circle.
- Production
- Most people in the organisation are engaged in production. The work of producing products and services is the engine that builds value and revenue for the organisation. Here people do their function as defined by the processes and systems they use. People sometimes work here without knowing much about how things work in the rest of the organisation. They focus on their role and technical skills.
- Support Roles
- Because production roles usually require people to be focused on their tasks they need the support of the so-called back room roles. These are critical to ensure productive activities can continue and secure the organisation's ability to continue performing. These roles are involved in procurement, logistics, human resources, systems maintenance and planning. Without these functions the people in productive roles would not have the resources and processes they need to be productive.
- Management
- The role of management is to keep the organisation aligned around the activities that will increase its value and ensure its security. It sets the directions and priorities and protects the backs of people so they can keep doing their work. Managers are responsible for making sure people have what they need to do the things that need doing.
The Inner Circle
Inside productive activity are three critical groups. These are the team, innovators and customers. Each has an important role to play if productive activity is to achieve its purpose.
- Team
- Without the people there is no organisation. Supporting and building their strengths and capabilities is critical. The role of managers and support roles is to ensure the team has what it needs to do its job and serve customers. The role of team members is to cooperate and support each other to get the job done.
- Customers
- Unless an organisation creates value for customers there is no point to it and no-one will invest in it. The customers give life to the organisation. Productive activity must always focus on meeting customer needs. Those roles that deal with customers have the added responsibility of making sure customer feedback get back to the rest of the organisation. This is critical to enable service improvement and innovation so ongoing value, security and revenue can occur.
- Innovators
- It is the innovators, from within the organisation or external to it, that help it adapt as a living entity to the changing needs and demands of the world. These are the people who can look at the organisation’s and customers’ experience and find ways to improve it. Potential innovators are sometimes considered deviants so it is important that managers know how to hear them and balance their ideas with the practicalities of production and the organisation’s strategy.